Product Marketing Manager
Series B
Own GTM for 8 AI-powered features, lifting overall AI adoption from 33% to 42% in four months.
Hi, I’m Tra
Trà — say it like “cha” — means “tea” in Vietnamese. 🍵
I’m a start up product marketer who enjoys building inside and outside of work. Whether in my job or on a side quest, I turn ambiguity into momentum: shaping complex concepts into stories, creating playbooks from a blank page, and prototyping ideas into something real.
Equal parts thinker, maker, and curious human.
I’m a product marketer who enjoys making complicated things feel clear, useful, and worth caring about.
My best work happens close to product, customers, and the people building the business — where insight can quickly become action.
The path
so far.
Yes, you read that right.
I’ve only worked in product marketing! 😅
Don’t panic. I just haven’t been working (or existing on Earth) that long.
I found product marketing early, straight out of university, when I was working as the solo marketer in a small startup. Working side by side with the product manager and engineers, I learned to translate technical complexity into compelling stories that attracted customers and drove demand. That’s how I grew into the field of product marketing.
Over the past 5 years, I’ve built and scaled GTM engines across startups at very different stages of growth. Although my titles progressed steadily, the environments I operated in were anything but linear. Along the way, I’ve navigated acquisition, hypergrowth and restructuring while launching products from zero, scaling revenue streams and optimising mature motions under tight budgets and investor scrutiny.
The Fields
- 2024now
Product Marketing Manager
- 20232024
Product Marketing Associate
PE-backedBuilt the EMEA mid-market GTM playbook, helping drive £133,000 ARR growth in two quarters.
- 20212023
Product Marketing Associate
Bootstrapped · AcquiredGrew weekly website visitors by 115% in four months through content and data-led demand campaigns.
The Classrooms
- 20232024
MSc Strategic Marketing
Distinction
- 20182021
BA (Hons) Marketing with Digital Communications
First Class Honours
The compass.
How I navigate growth: towards higher bars, steeper learning curves, and rooms that stretch me.
I’m driven by growth and impact, with more interest in getting better than in looking impressive. I thrive when I’m slightly out of my depth — surrounded by people who raise my bar. I optimise for growth and impact, and I’m happy to take on unfamiliar problems and solve them from 0 to 1.
The four archetypes
(Tra’s very unofficial take™)
Builder← where i see myself
Motivated by growth, learning and creating impact.
Achiever
Motivated by progression, recognition and visible success.
Anchor
Motivated by influence, standing and established expertise.
Balancer
Motivated by stability, sustainability and life beyond work.
What that looks like in practice
01
Startup experience
Comfortable with ambiguity, quick pivots, and finding the signal when there is no playbook.
02
Founder mindset
I treat the business like it is my own — curious about the whole system, not only my lane.
03
Sharp positioning
I turn product detail and market noise into a point of view people can understand and remember.
04
Customer empathy
The best message starts with listening. I stay close to customers and the words they already use.
05
Hands-on delivery
Strategy matters, but so does shipping. I move easily from the big idea to the final detail.
Thoughtful strategy.
No theatre required.
The road ahead.
Still figuring it out and excited to see where things go.
Now — Go deeper
Own bigger GTM problems.
Expand across markets, motions and the product lifecycle as AI reshapes how products are built and adopted.
Next — Go bigger
Take what I know to a bigger stage.
Step into later-stage, global companies where I can learn at greater scale and multiply my impact.
Someday — Go my own way
Build a life — and businesses — of my own.
Return to Asia, run a PMM consultancy from anywhere, and maybe open that little matcha café.
Connect